It’s (Not Just) Free Stuff: A Third-Generation Perspective on the Branded Merch Industry
Most people hold the branded merch industry’s work in their hands every day. Few stop to consider the people, businesses, relationships, creativity, risk, logistics, and skill behind it.
Eye Opening
✳︎
People Centered
✳︎
Industry Insight
✳︎
Perspective Shifting
✳︎
Thought Provoking
✳︎
Eye Opening ✳︎ People Centered ✳︎ Industry Insight ✳︎ Perspective Shifting ✳︎ Thought Provoking ✳︎
Make the preorder part of the experience. Along with a signed copy of It’s (Not Just) Free Stuff, you’ll receive a custom bookmark, spiral-bound journal, handwritten note from Cleopatra, and specially designed packaging created around the message of the book. It’s more than receiving a book—it’s a tangible reminder that appreciation starts here.
Preorder a signed copy of It’s (Not Just) Free Stuff and be among the first to receive the book when it releases. Your preorder includes a signed paperback, custom bookmark, and handwritten note from Cleopatra—simple, personal, and made with appreciation.
“Cleopatra Thomas captures our industry’s heart with warmth, humor, and stories that show how thoughtful merch makes people feel valued and connected. I love her writing.”
- Kirby hasseman, author of delivering marketing joy“Cleopatra understands this business from the inside.”
- paul bellantone, svp sales at halo & former CEO of ppai“I did what I did to be successful, but wow, so much within this book would have enhanced every phase of my career.”
- Leo eisner, 69-year industry veteran