Meet the Team

Amy, aka ‘Mom’, helps her family, families, individuals, business owners, and others experience their greatness God made them to be. Her greatest schooling has come from the School of Wisdom, which in the past used to come from the School of Hard Knox. Today, her main focus is on PALing God’s Wisdom, their mental and physical health, family, businesses, gatherings, and special projects. They have kicked off and are now leading their Families United • Never Alone • Gather Offline to "Inspire Families to 'Be Family', Together For A Change, Changing Lives". They work hard and play hard wherever they spend their days, on the road and at home.

Rod is the guy who always leaves the light on! He resides in rural Northeast Nebraska with his family and three goldens retrievers (Rosebud, Tucker and Teddy). His family spends as much time as they can at the lake in Okoboji and Missouri River in the warmer months, sunrise and sunset water skiing along with many other water and land activities. He is passionate about family, wellness (mental and physical health; Rhythm & Routine; healthy beliefs, behaviors, and habits), homeschooling,  family meals, gatherings, giving, working with his hands, Mother Nature, Quiet Time, reading, helping people, business and entrepreneurship. He enjoys creating and working with their businesses, along with spending time cooking and grilling, being on, in, and by the water, being outdoors, unconventional movement, dancing, playing games, swimming, boat rides, golfing, pickleball, paddleboarding. going for walks, and more. He helps lead their new Family Philanthropic Project: Families Unite to "Inspire Families to 'Be Family', Together For A Change, Together We can Change the World, Changing Lives".

Cleopatra works alongside her team to create a brand that not only speaks to who they are as a family-owned business, but also to their valued viewers. When she’s not helping with Branded Merch Co., she’s writing! Cleopatra has written and published fourteen novels, and is always working on her next one, whether it’s in the brainstorming or the publication phase. She writes Classy Contemporary Lakeside Fiction. Inspiration for her novels comes from both real life + fictional storylines she dreams up. She hopes that her stories will inspire readers to both dream bigger and yet live slower, more quiet lives with the intention of making an impact—if only in the ones closest to you, as this can be a ripple effect to the whole world.

Meet Isaiah, 18-year-old entrepreneur, businessman and jack of all trades. He resides in a rural town in Northeast Nebraska with his parents, two older sisters and three goldens retrievers (Rosebud, Tucker and Teddy). He loves the outdoors, especially being on the water during the summertime waterskiing, paddleboarding, swimming, jet skiing, boat rides and more. He enjoys golfing, pickleball, going for walks, cooking, mowing, working with his hands, and much more. Isaiah tries his best to put his health first, with an unconventional approach to fitness and wellbeing, paving a path that he believes more youth and adults should apply to their life.

Katlyn works behind the scenes at Mindset Merch, helping shape the online presence and overall customer experience. She plays a key role in organizing content, updating the digital platforms, and ensuring every movement—from Mental Attire to Unplug to Plug-In—flows smoothly and remains rooted in purpose. Beyond her work with Mindset Merch, Katlyn is also an inspirational Christian fiction author and the co-owner of Heart & Handmade candles, where she pours her passion for encouragement, peace, and faith into every book and candle she releases. She believes deeply in intentional living and the power of surrounding yourself with reminders that point you toward wisdom, God, and purpose. Through her writing, her candles, and her behind-the-scenes contributions to Mindset Merch, Katlyn hopes to uplift others and create meaningful experiences that bring comfort, clarity, and light to everyday life.