What is a Brand Experience?
A Brand Experience is entering a magically transformed Orlando resort for your national sales meeting and realizing YOU are about to be part of something special.
You walk through pristine “Welcome to House of HALO” sliding glass doors, leaving the hot Florida sun behind for a cool, welcoming lobby. At the reception desk, you receive a custom keepsake hotel key you already want to show off when you get home. Upon entering the registration area, the experience becomes even more personal. You customize a t-shirt while enjoying snacks, personalize a Ringo water bottle, and add your Polaroid to a branded communal wall that will be displayed all week.
Within moments, you feel like all 700+ people at the event are family
You share a personal welcome conversation (about your three golden retrievers & a trusty road Atlas) with the CEO over breakfast. You reconnect with fellow account executives and HALO team members you have known for years, while also meeting new people. You spend time with a 92-year-old industry veteran who has been in the business for sixty-nine years and is still learning new tactics. You connect with supplier partners and gather fresh ideas for your customers back home. You learn from company leaders about what is ahead, how you will be supported moving forward, and why YOU are important to the company.
On the final night, you dance to a phenomenal band from Louisiana alongside everyone who helped make the week unforgettable — the CEO, HALO team members, account executives, supplier partners, the 92-year-old industry veteran, and new friends who no longer feel new.
When it is time to exit those same sliding glass doors for the last time, you do so with melancholic excitement. You are ready to get home and implement what you learned, but you already miss the experience you are leaving behind.
That feeling is what made House of HALO powerful. It was NOT just an event. It was a living, breathing example of Brand Experience.
Brand Experience is how an employee, client, or prospect feels the MOMENT they walk through your doors, whether that door opens in the hot Florida sun or the cold North Dakota winter.
Is your employee proud to wear the t-shirt, cap, or quarter zip you gave them outside of work? Do your clients enthusiastically tell others how incredible it is to work with you? Do your prospects feel so valued that doing business together feels like the obvious (or only) next step?
If the answer is yes, you are creating a brand experience.
Here's the good news: you do NOT have to take over an entire hotel to build one, no matter how cool that is. You have to be willing to invest in your people.
The investment part? That part is nonnegotiable.
Regardless of incredible technological advancements, living all across the globe, and our different go-to-market strategies, Brand Experience begins when every part of your company says, “We want you here.”
The "We want you here" environment is the kind of culture people remember—and it is the kind of culture people want to come back to.